Sulwhasoo First Care Activating Serum 60ml


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  • Regular price $106.15
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23 years of research have been channeled toward Sulwhasoo’s signature “first step” Korean herbal medicine-based serum
The fifth generation JAUM Activator™ is more powerful than ever as an essential anti-aging booster that stimulates the skin’s natural ability to rejuvenate itself every day.



The powerful fifth-generation JAUM Activator™
developed by using the “Youth Master Technology”, the latest form of biotechnology of Sulwhasoo. JAUM Activator™ takes care of the entire ecosystem surrounding the skin and creates a firm and healthy foundation.

Essential Anti-Aging “First Care” that awakens the natural power of the skin
First Care Activating Serum is formulated for everyday use immediately after face washing, as it enhances the regenerative power and protective barrier of the skin to achieve that soft and radiant look.

Signature fragrance and texture that are both refreshing and easily absorbed into the skin
Sulwhasoo’s advanced formula technology is used to develop a product that can be easily absorbed into any skin type. It has infused a soothing scent to enhance the efficacy of the formula and provide customers with an excellent experience.

Fifth generation JAUM Activator™ awakens the natural power of the skin
A “data-mining prescription” that delivers the perfect combination of ingredients to optimize the anti-aging benefits.

Youth Master Technology
Research on the Skin Master factor, which controls skin aging, and Microbiome, Sulwhasoo’s proprietary bio-technology that takes care of the skin’s ecosystem.



Activate your skin’s natural abilities, to rejuvenate it with just one bottle a day
Total anti-aging index that intuitively shows Sulwhasoo’s skin improvement based on 6 indexes(Hydration / Radiance / Translucency / Wrinkle reduction / Brightness / Skin barrier).

Skin Youth Index
  • Improved Hydration : +10.76%
  • Improved Radiance : +7.64%
  • Improved Translucency : +1.6%
  • Reduced Wrinkle : -4.85%
  • Improved Brightness : +1.7%
  • Skin barrier (Improved Moisture loss) : +16.98%

* Clinical Trial Results | Subjects: 32 subjects (ages 35~59) / Trial Period: August 26, 2019~November 29, 2019 / Testing Agency: P&K Skin Research Center Co., Ltd.
* SKIN YOUTH INDEX | Standard score of clinical test result, Skin before improvement 100.

How to Use

1 STEP: After cleansing your face, use the product immediately to begin your anti-aging routine.

2 STEP: Cleanse your face in the morning/evening. Pump the applicator 2~3 times to dispense the product onto your hands, then cup both hands together to inhale the fragrance.

3 STEP: Use your fingertips to apply the product on your skin, then gently wrap your face with your palm to improve absorption.



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